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Euroleague Basketball presents


  • Barcelona

What is the EB Fan XP?

A game-changing opportunity for startups with an ambition of revolutionizing the sports sector tackling one of the most transversal challenge of the industry: Offer the best Fan Experience possible.

Help us level-up by showcasing your product in the Fan XP, learn the insights of the top basketball competition in Europe with private mentoring sessions with Euroleague Executives and get the world’s attention by exhibiting in the unique setting of the 4YFN, the startup exhibition of the Mobile World Congress.

Who can join?

We are looking for innovative solutions to improve the fan experience that generate new or expand on revenue opportunities for sports organizations.

If your project is in the following categories, join us for a unique experience!

Broadcast-related Fan Engagement 

In-arena Fan Engagement and/or Smart Arenas solutions

Fan Engagement through Digital Platforms 


All participant startups will be evaluated by a mixed committee of sports and technology experts who will select the top ten startups.

The 10 finalists will be invited to Barcelona and get:

  • Free access to the 4YFN conference, including the Fan XP Innovation Challenge public events.

  • Free exhibition space at the 4YFN conference to present their solution to the 25,000+ visitors.

  • Opportunity to present their pitch in a public session at the 4YFN conference, where a jury formed by top sports, tech, innovation and investment specialists will select the winning startups.

  • Receive mentoring sessions with Euroleague Basketball executives to get firsthand insights from the elite sports sector.

    A chance to test your product in the EuroLeague Final Four in Cologne 2020.

    Private networking opportunities to connect with sports/basketball professionals and jury members.

    Potential investment opportunities and investor meetings.
  • Free accommodation for the duration of the event.

The Jury

Sree Varma

Founder & CEO

Sree launched iSportconnect in June 2010 with a mission to bring together global sports business executives. Under his leadership, iSportconnect has become the largest global private network of sports business executives where membership is exclusive & follows a strict door policy.

Sree Varma has nineteen years of marketing and sales experience and has worked as Publisher at Business F1 & Sports Pro, and as a Consultant for Sport + Markt.

In 2017, Sree launched iSportconnect Capital, a new investor network providing investment opportunities for its members within the sport and leisure sector.

Stina Lundgren


Having a broad education in biochemistry, sports science, and economics with a focus on entrepreneurship, innovation and coaching; Stina is the current research and outreach manager at the SSE Center for Sports and Business in Stockholm and has experience with the Silicon Valley environment. On 2019 was the Program Manager of SPIN Accelerator Sweden with the overarching goal of personal and societal sustainability. 

Luis Vicente

Sports Industry and Sports Transformation Leader

Luis has over 20 years experience in the Sports Industry in multiple roles with a special focus on Business development, Innovation and Transformation. He has managed, work and/or advised global sports stars such as Luis Figo, Ronaldo, Andryi Shevchenko, Roberto Carlos and Robinho. He's currently the Group CEO of Eleven Sports.

Over the last 12 years he assumed a leading role as sports transformation evangelist, working in senior executive roles or provide C-level consultancy services to some of the world’s greatest brands in multiple sports: Red Bull, Ferrari, Lotus, A1GP, Manchester City FC, Valencia CF and FIFA as well as assuming leading roles at commercial and innovation working groups.

Dídac Lee


Dídac Lee is an entrepreneur at heart, since he started his career at 21 years old he founded 8 Tech Companies. Throughout his career Mr. Lee received important honors for his work, amongst them the price for the Best Technological Entrepreneurship at the University of Cambridge, Best Business Angel of 2019, Best Mentor Startups by the Founder Institute, and Doctor Honoris Causa.

Currently, he fully dedicates his time as a Co-Founder to Galdana Ventures, a fund of funds that invests in a selection of the best Venture Capital Managers globally.

Furthermore, as a member of the Board of Directors of FC Barcelona and Head of the Club's Digital Area, Mr. Lee leads the Barça's commitment to creating a new content strategy and strategic projects linked to entertainment, which aims to generate engagement and connect with new audiences globally.

Susanne Timosci

Senior Executive

For more than 10 years Susanne is a senior executive in various strategy roles within the Deutsche Fussball Liga – Bundesliga. She is specialized in identifying, evaluating and enabling innovation opportunities through partnerships, JV’s and M&A within the leagues' investment program „DFL4Equity“.
Before she led the market entries and expansion strategies of the digital Bundesliga brand in SEA, China, US and Latam through focusing on a consequent diversification of the media value chain and digitalization of the portfolio in the DFL Group.

Prior to joining the Bundesliga, Susanne worked in several positions for Deutsche Telekom Group/T-Home/T-Online, responsible for setting up the Product marketing and sports business unit (OTT- Video-on-demand, mobile solutions, digital marketing and distribution).

The 2020 FanXP Innovation Challenge


The following 10 startups have been selected by our jury to participate in the finals stage of the FanXP Innovation Challenge in Barcelona. They will have the unique chance to present their solution in the 4YFN startup event and in front of Euroleague Basketball Executives.

Event Schedule

9:00 am to 3:00 pm Exhibitor Area
3:30 pm to 4:30 pm Pitch Competition at X Stage 4YFN
6:30 pm to 8:00 pm Innovation Meet Up by N3xt Sports at Roca Gallery
9:30 am to 10:00 am Finalists Welcome at Euroleague Headquarters
10:00 am to 11:00 am Mentors Session
11:00 am to 11:15 am Coffee Break
11:15 am to 12:00 pm Pitch Coach Session
12:00 pm to 7:00 pm Exhibitor area at 4YFN
9:30 to 11:30 Pitch Challenge
11:50 to 12:30 Panel: Future Sports Innovation Trends
about our Partners


4YFN is the world’s most influential startup business platform enabling startups, investors and corporations to create, discover and launch new ventures together. Held alongside MWC, 4YFN is the forum for entrepreneurship. Technology is changing the world, but entrepreneurs are changing technology.

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about our Partners

N3XT Sports

N3XT Sports is a strategic consulting firm specialized in innovation, new business & investment strategy. N3XT Sports works with its clients to identify and address their most critical challenges, enabling them to achieve sustainable competitive advantage within the rapidly changing sports landscape. Born in the world's epicenter of innovation in Silicon Valley,


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