Senior Executive Bundesliga
For more than 10 years Susanne is a senior executive in various strategy roles within the Deutsche Fussball Liga – Bundesliga. She is specialized in identifying, evaluating and enabling innovation opportunities through partnerships, JV’s and M&A within the leagues' investment program „DFL4Equity“. Before she led the market entries and expansion strategies of the digital Bundesliga brand in SEA, China, US and Latam through focusing on a consequent diversification of the media value chain and digitalization of the portfolio in the DFL Group. Prior to joining the Bundesliga, Susanne worked in several positions for Deutsche Telekom Group/T-Home/T-Online, responsible for setting up the Product marketing and sports business unit (OTT- Video-on-demand, mobile solutions, digital marketing and distribution).