CEO Eleven Sports
Luis has over 20 years experience in the Sports Industry in multiple roles with a special focus on Business development, Innovation and Transformation. He has managed, work and/or advised global sports stars such as Luis Figo, Ronaldo, Andryi Shevchenko, Roberto Carlos and Robinho. Over the last 12 years he assumed a leading role as sports transformation evangelist, working in senior executive roles or provide C-level consultancy services to some of the world’s greatest brands in multiple sports: Red Bull, Ferrari, Lotus, A1GP, Manchester City FC, Valencia CF and FIFA as well as assuming leading roles at commercial and innovation working groups. Since 2020 he's the Group Chief Executive Officer of Eleven Sports.